I am from the UK based in Shanghai, China. I work with China local and global clients to generate a tailored marketing and advertising strategy. I have previously worked for a few local China media agencies and global 4A agencies in both China and UK.
I speak fluent Chinese and I help clients understand the complex China advertising eco-system and how best to achieve their sales and marketing objectives in China.
I specialize in short video platforms and have written various white papers about short video trends in China. If you have questions about DouYin (TikTok), KuaiShou or short video advertising in WeChat I can help you understand about capturing your audience better.