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Clarity

Rafaella De Melo

Rio de Janeiro

CRM and growth strategy consultant with experience in customer lifecycle design, segmentation, retention and omnichannel planning. I help businesses diagnose gaps in their CRM strategy, define growth priorities and build actionable, data-driven plans.

$1.67/min

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Marketing Strategy Business planning Business Strategy CRM Business Growth

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Customer Journey Mapping

I help map and analyze customer journeys to identify friction points, missed opportunities and areas for optimization across touchpoints.

Retention Strategy

I work with businesses to identify retention gaps and design strategies to improve customer loyalty, reduce churn and increase long-term value.

CRM Strategy

I help businesses design and refine CRM strategies aligned with growth objectives, focusing on customer data structure, lifecycle alignment and clear CRM roadmaps.

Customer Lifecycle Management

I help structure and optimize customer lifecycle strategies, ensuring consistent engagement from onboarding to retention through data-driven decision making.

Growth Strategy

I support teams in defining growth strategies by identifying key levers across acquisition, activation, retention and revenue, turning insights into actionable plans.

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Member since January 2026