25 years experience in Web, digital and advertising
Designer, UX Consultant, Tech knowledgeable & Product & Marketing strategist
Founder of Artfuly.com online art marketplace (Closed 2020)
The no.1 mistake that most people make when creating a new website is to think that SEO can be added as an afterthought - it can, but it's far from optimal. Learn the right way to approach this extremely important marketing into your business & digital presences and avoid costly redesigns and rebuilds of your digital assets.
SEO is basically FREE advertising. If you do it well, it will continue to bring business from search engines to your website. SEO needs to be set up and then optimised as regularly as your budget allows. Choosing the right platform for your website, and structuring it properly for SEO is foundational to getting this right.
Choosing the right platform for your website is critical to the success of your business or startup. The platform must offer the right functionalities, and you need to define those - for example do you need E-commerce, a payment gateway, dashboards for users. The next step is selecting the platform and being advised of the likely costs to build and maintain the site and how to achieve that within your budget. Many people don't realise there will be ongoing maintenance costs, nor that SEO should be built in right from the start. Get the right advice from a tech expert and make sure you make the right choice of platform right from the start.
The top 10 things you need to be doing regularly on social media to generate leads. Tools you can use to make your social channels consistent without destroying your sanity and spending ages on your posts. Insider knowledge on how instagram works and how you can boost your followers by 1000's in less than a week, and gain quality, engaged followers
There is a science to building a webpage which converts visitors to paying customers.
The no. 1 mistake I see on homepages is that the business has not CLEARLY stated WHAT they do. (This comes from the What, why, how, when, where). If any person landing on your website has not seen it before, nor heard of your business and they have a specific problem to solve, the first thing they need to see is that your business can solve their problem - otherwise they leave the site. If you don't get part 1 of the conversion funnel right, you have no hope to convert them further down the funnel.
I can help you identify any reasons that your pages might not be converting, and can advise you on the process you need to go through to make more sales and convert more visitors to customers. For example:
A/B Testing can also be used to experiment between 2 or more pages and find the one which converts more visitors to buyers or customers.
I can help you navigate the confusing world of website options e.g. which platform is best for you now and if you scale up, how much should it cost, how long will it take and what effort is involved.
When starting out, it's important to choose the right technologies, processes and subscription services to give you the best value solution.
Many small businesses or startups focus on the product, but forget about marketing, SEO, conversion of visitors, engineering as marketing and all the other ways to generate leads and sales for your business.
My advice helps you to keep the big picture in mind and avoid mistakes.
Business, Sales & Marketing & Technology are also areas of expertise. i have an engineering degree in Product Design and 25 years experience covering roles such as programmer, Designer, UX Designer, No-code developer and Marketing.
That totally depends on what kind of website you want to build, your budget for building the website and if you'll be building them yourself and whether they need to scale in future and add more complex functionality.
The platform must be chosen for the functionality and build approach and for your budget.