Question
We target Canadian small businesses (<75 employees) who aren't hiring frequently enough to have internal recruiters, job posting discounts, or fancy tools. Our shortlisting services are flat-rate and 60-90% less than recruiting agencies. Things we're already testing: content marketing, guest posting, partnering with associations & CoC's, PPC, tradeshows, and a referral program. Looking for some creative growth hacking ideas. Thanks for the input!
Answer
Referrals are huge. Check out Rafflecopter. Get on the phone with people and check references - while you check references, so a little indirect sales.