It really depends on your mission and from where you intend to drive revenues.

Asking a guest to create an account and log in in order to send an email to your customers could be seen as a stumbling block.

The more you can encourage visitors to reach out to your customers, the more your customers will have a great experience,

On the other hand, you have to make sure you all the security measures in place so your customers do not get spammed through your site.

Give me a call to discuss further. I offer a free initial call to first time clients. Use this link:

https://clarity.fm/kevinmccarthy/FreeConsult