my company bsavi.com is soon to launch its ios application. We are seeking to hire a top PR company to assist us in our go-to-market strategy.
Any marketing, advertising, community building experts are welcome to enquire a consulting role.
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage.
With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR is insufficient unless the right people are also talking about it the day of launch. Look at Jelly's launch yesterday for a launch done right (at least from a marketing perspective).
With no disrespect meant to PR firms, I really think that spending the kind of dollars they charge for launching most apps is a waste of money. I think with a good directed outreach by you as CEO, you can get enough influencers talking about your product, providing of course, it lives up to the promises.
I think a PR outreach should really be invested in as the app scales, when the kinks have been worked-out, and when there is already a certain amount of buzz. But expecting that the first buzz will be ignited by PR firms is a risky bet.
Reach out with haste to the savvy ninjas at Onboardly (http://onboardly.com/).
Gotta tell you -- most PR is complete bullshit. Sure you get mentioned on a popular blog or get your name dropped in some newspaper that no one is reading. What you need are customers. You need a team to help you build a customer base, right?
Along the way you'll get the news you want. But you'll also end up with a company that's badass -- which is probably what you wanted all along.
Try searching for freelance PR experts using AirPR. If you're a startup - you might prefer the lower prices than hiring an agency. Plus - is having a local firm REALLY necessary? Why do you need face to face meetings?
Do you know what you mean by PR? Traditional PR, where someone reaches out to big publications on your behalf asking for coverage? Or new-age PR, aka blogging, guest blogging, social, email marketing, etc.? Often the best way to answer this question is to first figure out your goal -- maybe to acquire users? -- and then decide which strategy is the best fit to achieve that.
My company helps small businesses and startups like yours with the new-age version -- Happy to help if we can: http://socialexis.com.