Broad niche? Isn't that an oxymoron? By definition a niche market is a smaller subset of a broader target market.

May I safely assume you are wondering if you should Market to the broader market or to a narrower market?

If the latter, the answer is go narrow. The more concise your market, the easier it will be to develop your product, you message and your marketing.

All to often companies make the mistake of trying to target too large of an audience without the working capital to sustain the reach. The message just gets lost in the noise.

Plummet a narrow channel. Then expand from there. Eventually you could be successfully reaching your broader market with a solid foundation to support the growth.

If you would like more specifics, I am offering free calls to first time clients. Just message me and I will send you a free call link.

To your success!

Kevin McCarthy
www.kevinmccarthy.com