I'd start by looking for someone who understands both the practical operations of a business like a distillery and the transformative potential of AI—not just in theory, but in execution.

You want someone who will take the time to understand your unique setup: your goals, bottlenecks, processes, and customer journey. AI should never be a generic plug-in—it should be a custom solution that elevates how you work, from production and supply chain optimization to customer engagement and even predictive analytics for demand and sales.

Search for consultants or agencies that specialize in AI strategy for small-to-medium businesses, especially those who offer personalized onboarding or discovery calls.
Platforms like this one, LinkedIn, Instagram (this one is highly slept on) and/or even professional Facebook groups can be great places to find vetted experts. Look for people with a track record of blending automation, tech, and marketing—because the right AI tools aren’t just about replacing tasks, they’re about freeing up your energy to grow.

Also, don’t be afraid to ask for a consultation first! The right expert will happily assess where you’re at, what you need, and build a tailored approach. A distillery has so much potential for smart tech—from intelligent inventory systems to AI-driven marketing funnels—and the right advisor will help you see exactly where to begin. (:

--- Best of luck!