Question
I want to hire a growth person to my startup, but I'm not sure whether to look for a 'growth hacker.' It seems like we're calling everything 'growth hacking' these days. What is the difference between growth hackers and growth marketers?
Answer
The title is not that important. The skill sets are. Just make sure your job description lists out very cleary what the candidate must have mastery over to be considered for the position. The right person would probably read the job posting if it had either title listed.
.jpg?1413288585)