To build your business on LinkedIn, start by optimizing your profile with a professional photo, a catchy headline, and an engaging summary that includes relevant keywords. Share your expertise through posts and articles, and engage with your network by commenting, liking, and sharing content. Join relevant groups and actively participate in discussions. Utilize LinkedIn features like ads and Showcase Pages to target specific audiences, and leverage lead generation forms and InMail for direct outreach. Regularly analyze your performance and refine your strategy based on what resonates with your audience. With your skills in marketing and data clouds, maintaining an active and consistent presence will help you make the most out of LinkedIn.
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