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eCommerce: I want to venture into drop shipping. What are the techniques I can implement to guarantee a successful business.
SP
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Simon Phillips, Business Strategy & Product Innovation - Fintech answered:

Via my website Sialph - I have helped 10,000s of businesses to help build ventures that succeed, including dropshipping businesses with a combination of the right tools and consulting support services.

What I have found is that you need several techniques to succeed (it is very true that most dropshipping businesses fail). The first step is to find highly profitable, high converting products to sell, which in your country also has fast delivery time - this will help with your marketing later on.

Once you have spotted this, you will then need to do either one or both things:
- Set up your own e-commerce website
- Set up a "store" on a popular marketplace- such as Amazon or eBay or Facebook Marketplace.

I recommend doing both, but start with the marketplace because they already have people searching for your products meaning you can build faster revenue. You should then link your marketplace store to your own website/platform which will build up your own brand (I would also advice offering a discount to sign up directly to your website to increase your own website's success).

Next you need to manage your store and website. This includes:

- Marketing - including your social media presence
- Managing payments (including both receiving payments from your customer and paying your supplier)
- Handling customer enquiries (quick responses increases your brands trustworthiness and increases sales)
- Managing returns from your customers and liaising with your suppliers.

One thing that many people believe incorrectly about dropshipping is that it is a "passive income stream" - it certainly is not - you should be willing to put in the time to properly set up and manage your business. For example, you should become an expert on the products you choose to sell, and stay up to date with the latest trends in your niches. This will allow you to build closer relationships with suppliers (which can help you later on to build cashflow efficiencies) as well as being able to find further revenue generating opportunities.

There are many strategies to help you at each stage, from sourcing high trending products, to automating marketing and sales.

I am currently doing a special offer on my calls on Clarity - I am offering consulting services to answer any questions for only $2 per minute. Arrange call with me and ask me anything that you want to know to help you succeed in building a successful dropshipping business.

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