There is no easy way to success. Consumers are overwhelmed with knowledge when it comes to making purchases and accessibility to the products that you offer. I suggest starting local, in exchange for feedback or referrals. As you begin to gain traction and grow your customer-base, then you can expand your territory based upon the trusted feedback of those who have tried your products. Use there likeness to promote and get your brand in front of others who may otherwise be skeptical. This way when consumers present their questions or concerns regarding your product, you can provide them with honest answers which is a key component to establishing a relationship with your consumers.