Im about to employ a developer,with salary sacrifice(4 year vesting,1 year cliff). what factors should I consider in helping decide the equity amount?

Hi, I am the MD of a $100m Technology company who operated a share incentive program until we were acquired by a Private Equity company in 2019. This is all very much dependent on the value different people take to the table and who currently owns the equity. It is common for Management teams to hold anywhere from 3% to 20% of the total company's equity with the CEO having the largest share as you work down the value chain. Once you have established how you wish to distribute the equity, formalizing should be a relatively simple process. I would be happy to talk through your requirements in more depth at your convenience. Please also see my Business Blogs at www.mrgrowthmentor.com. Best Regards.

One thing you can not do (should not even attempt to do) is to change the market's demand for a service or product. It is what it is. The best strategy is to adapt. So I would approach your situation by asking the following question: What is in demand, needed, frequently used etc by the people (i.e there is market demand for it) AND is in the intersection of my skills, know-how, interests and talents? You might be a great mechanical engineer, but try taking a broader perspective if there isn't talent for this job. What new skill & know-how area can you more easily master than others, which there is also a good demand for?