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Is there a good reference book/paper for managing growth from point of first sale through to sustainable and scaleable growth for a consumer product?

Growth Strategies

Sales Growth

Consumer Products

Michael Von Irvin MBA BSN RN answered

Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth?
Michael
michaelirvin.net

Daniel Arroyo answered

I like Ash Maurya paper on pricing. Here's a link to a nice article written by him: http://venturehacks.com/articles/pricing-experiments

Dan Martell answered

Not sure if it fits your product or company, but I LOVE this book by Ben (on Clarity) & Alistair
http://leananalyticsbook.com/

https://clarity.fm/byosko

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