Congrats on launching your personalized hair care guide! It sounds like you’ve done a fantastic job so far. Here are some tips to help you with marketing and scaling your business:

1. Influencer Strategy
Upfront Payments: Try offering a small upfront payment along with the profit-sharing model to make it more appealing to influencers.
Micro-Influencers: Focus on micro-influencers who have smaller but highly engaged audiences. They might be more open to profit-sharing.
2. Social Media
Content Creation: Make engaging content like tutorials, testimonials, and behind-the-scenes videos to showcase your product.
Ads: Invest in targeted ads on Instagram and Facebook to reach your ideal customers.
3. Collaborate with Salons
Partner with local beauty salons and hairdressers to promote your product. They can provide valuable feedback and help spread the word.
4. Email Marketing
Build an email list and send out regular newsletters with hair care tips, product updates, and special offers to keep your audience engaged.
5. Funding and Partnerships
Crowdfunding: Use platforms like Kickstarter or Indiegogo to raise funds and gain exposure.
Grants: Look for business grants for women entrepreneurs or small businesses in the beauty industry.
Partnerships: Reach out to other brands or businesses that complement your product for potential collaborations.
6. Customer Reviews
Encourage your customers to leave reviews and testimonials. Positive feedback can build trust and attract new customers.
7. Networking and Mentorship
Join entrepreneur groups or forums to connect with other business owners who can offer advice and support.
Look for mentorship programs that can provide guidance and resources.
Would you like more details on any of these strategies or help with creating specific marketing materials?