What is the white lable company behind the financial institutions that provide cash in advance for small business owners, SBA business loans, and other financial products. Their claim is to get approved in less than 24 hours.
example: https://advancefundsnetwork.com/
or https://www.directfundingnow.com
I want to know who is the lender or the white label behind the two companies above?
Thanks!
The White labeling in business financing is a business model that allows companies to offer financial services or products under their own brand ¹ ² ³ ⁴ ⁵. Here are some key points about white labeling in business financing
White labeling in business financing is a business model that allows companies to offer financial services or products under their own brand ¹ ². It is a pre-designed product that a company can purchase and present as its own, with no branding attached, so a company can easily add its own ³.
In the context of business financing,
a white-label solution refers to a program where a company partners with a third-party lender to offer financing options under the business's own brand. Here's how it works:
The Lender: A financial institution that provides the capital and handles the loan application process, underwriting, and servicing.
The Business: You, the business owner, partner with the lender to offer financing to your clients.
White-Labeling: The lender's branding is completely removed from the financing process. All the customer sees is your company's branding, creating a seamless experience for your clients.
Essentially, you leverage the expertise of the lender while presenting the financing option as your own service. This can be beneficial for several reasons:
Faster Implementation: You don't need to develop your own financing infrastructure, allowing you to offer financing options quickly.
Enhanced Credibility: Partnering with a reputable lender can add credibility to your financing offerings.
Streamlined Customer Experience: Clients can apply and manage financing through your platform, creating a smoother experience.
Here are some types of white-label business financing solutions:
Loan Programs: This could include term loans, equipment financing, or lines of credit.
Point-of-Sale Financing: Allows your clients to finance purchases directly at your checkout.
If you're interested in white-label business financing, search for "white label business financing providers" to find lenders offering such programs.
The concept of "white label" in the context of business financing typically refers to a situation where a financial institution or lender provides their products or services under another company's brand name. This allows the company (such as Advance Funds Network or Direct Funding Now) to offer financial products to small business owners without directly being the lender themselves.
While the specific lender or financial institution behind Advance Funds Network and Direct Funding Now isn't explicitly disclosed on their websites, these companies often partner with various lenders and financial institutions to provide their services. They act as intermediaries, facilitating the application process and matching small business owners with appropriate financial products.
To find out the exact lender or white label partner behind these companies, you would typically need to contact them directly or look for specific disclosures in their terms and conditions or on their regulatory pages, if available. These details are often not prominently displayed on their marketing websites but can sometimes be found in the fine print or through direct inquiry with their customer service.
With experience in fintech, corporate finance and structuring funding models, I can tell you that most of these “24-hour approval” platforms don’t fund the deals themselves. They operate as front-end brokers or white-label partners for large alternative lenders who specialize in MCA (merchant cash advances), revenue-based financing and high-risk small-business credit.
Behind companies like Advance Funds Network or DirectFundingNow you typically find one of the big MCA funders or wholesale lenders that provide the actual capital and underwriting engine. They stay invisible because the platform earns through referral fees or revenue splits, while the lender handles risk assessment, servicing, and collections. Without direct access to their partner lists, the only way to confirm the exact lender is by checking the contract documents the borrower receives — the real funder is always named there.
If you want, I can walk you through how these white-label structures work and how to identify the underlying lender. Feel free to schedule a call.
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