Targeted Outreach: Identify startups in your target revenue range and reach out to them directly. Personalize your outreach to show that you understand their specific needs and how your service can add value to their business.

Case Studies/Testimonials: Showcase success stories of startups that have used your service to launch successful MVPs and grow their revenue. Case studies and testimonials provide social proof and build trust with potential clients.

Partnerships: Partner with incubators, accelerators, or venture capital firms that work with startups in your target revenue range. These organizations can refer startups to your service and help you reach a broader audience.

Content Marketing: Create valuable content that addresses the pain points and challenges faced by startups at the pre-seed stage. This could include blog posts, whitepapers, webinars, or video content. By providing useful information, you position yourself as an authority in your niche and attract potential clients.

Networking Events: Attend industry events, conferences, and meetups where startup founders gather. Networking allows you to make connections with potential clients and showcase your expertise in person.

Offer a Guarantee: Consider offering a satisfaction guarantee or a performance-based pricing model. This reduces the perceived risk for startups and gives them confidence in your service.

Focus on Value Proposition: Clearly communicate the value proposition of your service and how it can help startups achieve their goals faster and more cost-effectively. Highlight the benefits of working with you compared to building an MVP in-house or using other alternatives.

Referral Program: Implement a referral program where existing clients can earn rewards or discounts for referring new startups to your service. Word-of-mouth referrals can be a powerful driver of growth.

Continuous Support: Offer ongoing support and guidance to startups beyond the initial MVP development phase. Building a long-term relationship with your clients can lead to repeat business and referrals.

Stay Updated: Keep yourself updated with the latest trends and technologies in the startup ecosystem. This allows you to offer innovative solutions that meet the evolving needs of your target market.

By implementing these strategies, you can attract and retain startups with a revenue of $40k or more and position your DFY service as a valuable partner in their journey to success.