What platform does clarity use for autogenerated emails? Should we be building that content and have that setup within our app programming?

You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder

Set up a free account on MailChimp. Use their drag and drop visual editor. Click the "HTML" tab and copy the code. Paste it into Interspire. Remove any MailChimp-specific code.

I use an awesome young internet marketer. I would be happy to connect you with him. He has had access to all of my personal info for over 4 years and I trust him completely. Any reputable person on Odesk, or in the real world should be able to provide multiple strong references.

I have a tremendous amount of experience sending emails from new domains - perhaps 2,000,000 emails per year - and the long and short of it is this: email deliverability is tremendously complex. Why? For one thing, because of the constant battle between spammers, ISPs, ESPs and other players, among other things. Also, because email still uses some very old and outdated protocols that make this all more difficult. If your business is going to rely heavily on email, I would encourage to educate yourself now so that you won't be stymied as you grow. Many of the things I learned were through trial and error - which can be excruciatingly frustrating. Just a few of the things you should immediately begin working on: proper SPF, SenderID, DKIM compliance along with solid DNS set up. Additionally, if you will use email heavily, I would start now putting the pieces in place for later white labeling aa nd possible dedicated IP sending. In terms of the actual email content itself, that is another subject you will want to investigate. I'm not saying these things to discourage you - but rather to help you avoid the mistakes we made in the past. If you need a hand getting a little grip on this I probably can steer you in the right direction pretty quickly. Wish you the best in your endeavor! Adam

It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed opt-in lists moving forward. It will decimate your mailing list in the short term, but long-term eliminate your deliverability concerns and improve ROI.