Hi! My approach would be different depending on the specific type of business and service / product offered. B2B vs DTC etc... speaking with customers or potential customers and gaining a strong understanding for the pain points is part of this process. Understanding how big these challenges are and the cost benefit, how much they are willing to pay, and the quality of the product you can deliver is another. I'd be happy to chat more and run through the details, but like anything, the clearer and more specific you can get about the goal, the better luck / more likely you'll be at getting there / finding the answers. Give me a ring lets chat!