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MenuHiring an expert to review your first Google Ads campaign is generally a good idea. Even the most experienced advertisers sometimes miss important things when setting up a new campaign. Here are a few reasons why a brief review could be worthwhile:
Targeting: They can check your targeting criteria (keywords, locations, devices, etc.) to ensure you're reaching the right audience and not leaving money on the table.
Ad Copy: Your ad text, headlines, and descriptions should be optimized. An expert eye can catch ways to improve calls-to-action or messaging.
Budgets: Help set optimal daily and weekly budgets and bid adjustments to maximize results without overspending upfront.
Metrics: Verify your conversion tracking and goals are set up correctly to measure success properly.
Negative keywords are often key to avoiding wasted spending. They'll know what to filter out.
Landing pages: Confirm pages are optimized for ads and move users down the funnel smoothly.
Account structure: advise on best practices like separate campaigns or ad groups for different goals.
Launch plan: recommend a smart launch schedule to reduce the risk of mistakes.
It's a small investment that could save you wasted time and frustration later on. Ask them to review everything and provide a report on any recommended changes. It is better to fix issues now than spend months optimizing a flawed setup. For most campaigns, an expert review pays for itself.
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