My team manages several blogs for small businesses and startups, and we use two models: one where we write content in the company's voice, and another where we solicit content from the company's community (then edit and publish it). Both models can work -- it really depends on your goals and what type of content you want to create.

As an example, we've done quite well with Brazen Careerist's blog: http://blog.brazencareerist.com. We solicit content from the community, edit and create a content calendar, and publish about 50 posts each month.

Happy to answer any other questions about what has worked for us if you need help. Cheers!

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