One way to stand out in a world where everybody is doing content marketing is to create better content than everyone else.

The Skyscraper technique being an example of that. You see what everyone else is doing. Then you raise the bar.

Another way is to write articles with specific data or research that other people don't have.

It's harder to stand out, but you can do it

Some outstanding examples of remarkable content over shallow ones (i.e., 7 Tips on How to Be More Successful, or similar BizInsider like posts) are the ones from Ramit Sethi, Ryan Holiday and James Altucher

Who do you think is producing high-valuable contents right now in the entrepreneurship or growth marketing space?