The first thing you want to do is to market yourself. Don't be afraid to step out and introduce what you have to offer. Display your products in full Glory so that you may attract the attention of people that wants your products and services. Once people can count on what you have to offer then you start building around that starting point. And this is where the investment comes in because you're starting to build an infrastructure around your idea because your idea made that person or consumer comfortable enough to return. Now professional service will carry you a long way because word of mouth will give you a big lift off with other consumers. The more you build your infrastructure making it attractive with stability your business will sore.