How to track Facebook ads properly with Kajabi - Kajabi Meta Pixel Integration

Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offering very little information in return - like what cities this is available in - what it costs - how long it takes, how it's different / better than other services in this same vein. Consider narrowing the focus of your ads down to a single city, and then customize the lander to include challenges specific to that city that this would eliminate (the long Saturday lines at XYZ Market - traffic on the crosstown etc) and reference brands and stores they'll know. The more you can make the landing page a reflection of your user and the problem you're hoping to solve for them - the better. Right now, it's not reflective at all - leaving most details to the imagination. Once you've dialed in on the approach in a single locale, you can expand your campaign by repeating the process (still customizing per market). I hope this helps.

Your interpretation of Facebook's ad platform is pretty accurate and it may not be the best fit for your purposes. This may not be the answer you're looking for, but I don't feel that traditional FB and Twitter ads offer the quality or quantity of leads you are looking for. Given that you are hyper focused on location, you want to target groups / events / organizations in your area. You are targeting small business owners so you may want to target professional networks like LinkedIn. Posting into local groups or running ads should be more successful than FB and Twitter. You are targeting business minded people while they are on a business minded network. I'm sure you are targeting ad networks because they are automated and light touch. But you may want to look at listing on websites like https://www.sharedesk.net/. Lastly, there's always a good old fashioned Craigslist post! :) If you would like to talk more about your options, feel free to give me a call. Best of luck!

Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical. You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well. The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right. As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this: Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels. The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell. For your down sell, you can keep the same product / offer but lower the price or offer a payment plan. Hope this helps, let me know if you have any questions.

Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.

It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, you can bid pretty low and still get lots of reach. However, if your ad isn't getting shown much, you'll know that you should raise your ad price. Make sure you also test using Optimized CPM versus paying for clicks as well. Hope that helps.