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MenuHow to track Facebook ads properly with Kajabi - Kajabi Meta Pixel Integration
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I bumped into similar problem a few months ago with a Shopify store, where sales reported were inflated. My suggestion is to start by installing "Pixel Helper" Chrome extension, then run the extension on your website (your www.XXX.com page, not on your Kajabi account). Usually this Pixel Helper extension will tell you what you need to adjust in your Piixel Installation. Then you can take it from there. I am open for call for follow up questions.
How much are the numbers off what you are seeing? The numbers will always be inaccurate because Meta cannot track everyone post iOS14. We've had clients try Hyros but even those numbers did not line up perfectly. You can look into implementing the conversion API with Meta. Simplest and lowest cost method is to just keep a google spreadsheet with daily totals for all ad spend vs all leads vs all sales. Calculate your ROAS and CPA from there.
https://help.kajabi.com/hc/en-us/articles/360037178413-Meta-Pixel-With-Kajabi
https://developers.facebook.com/docs/marketing-api/conversions-api/
Related Questions
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What is the difference between #topics and precise interests when choosing audience on Facebook ads?
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.KS
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Anyone know if facebook's ad manager allows you to create new accounts with clients credit card or can you only have one account with one card?
I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. You can add as many Funding sources to your Facebook Ad account as you want but all campaigns in your Ad account would be charged to the Primary funding source failing which the secondary and so on. The best practice when you have multiple clients is to ask your clients to setup their own Facebook Ad accounts, add their own credit cards to their own accounts and then give General user access to you to enable you to manage their account and create ads on their behalf. Facebook is all set to launch the Facebook Business Manager which according to Facebook themselves would be a way to help businesses and agencies manage their Facebook Pages, ad accounts and payment methods in one place. You can find out more about the Facebook Business Manager here: https://www.facebook.com/help/businessmanager If you have any further questions, I'd be happy to answer them for you here: https://clarity.fm/gs.gill/expertise/use-facebook-ads-to-meet-your-business-goalsGG
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What will happen if I bid lower than the recommended price for Facebook ads?
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, you can bid pretty low and still get lots of reach. However, if your ad isn't getting shown much, you'll know that you should raise your ad price. Make sure you also test using Optimized CPM versus paying for clicks as well. Hope that helps.PG
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Why is my landing page not converting after a thousand clicks of my FB ad?
Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offering very little information in return - like what cities this is available in - what it costs - how long it takes, how it's different / better than other services in this same vein. Consider narrowing the focus of your ads down to a single city, and then customize the lander to include challenges specific to that city that this would eliminate (the long Saturday lines at XYZ Market - traffic on the crosstown etc) and reference brands and stores they'll know. The more you can make the landing page a reflection of your user and the problem you're hoping to solve for them - the better. Right now, it's not reflective at all - leaving most details to the imagination. Once you've dialed in on the approach in a single locale, you can expand your campaign by repeating the process (still customizing per market). I hope this helps.RR
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Why are my Facebook and Twitter ads delivering very low impressions?
Your interpretation of Facebook's ad platform is pretty accurate and it may not be the best fit for your purposes. This may not be the answer you're looking for, but I don't feel that traditional FB and Twitter ads offer the quality or quantity of leads you are looking for. Given that you are hyper focused on location, you want to target groups / events / organizations in your area. You are targeting small business owners so you may want to target professional networks like LinkedIn. Posting into local groups or running ads should be more successful than FB and Twitter. You are targeting business minded people while they are on a business minded network. I'm sure you are targeting ad networks because they are automated and light touch. But you may want to look at listing on websites like https://www.sharedesk.net/. Lastly, there's always a good old fashioned Craigslist post! :) If you would like to talk more about your options, feel free to give me a call. Best of luck!BK
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