Does anybody need to solve anyone else problems and got in troubles?

Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, Sean

The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highest-impact effort is direct outreach. Signing-up customers one-by-one is the best way to get customer validation and you'll learn a ton of valuable data along the way. Once your customer validation is complete and you have at least a handful of customers *actively* using the product, then you have the rationale to start spending and experimenting with growth marketing tactics. Happy to discuss the customer development process with you and share with you what has been successful for me in doing direct-outreach to enterprise customers.

Nichole's list is comprised of people who talk about growth marketing. Although growth marketing is a component of scaling-up, scaling a company is much more about operational issues. Everything from tech stack to culture to legal and compliance and almost always sales. On growth, there are a lot of people who talk about the principles of growth from a marketing perspective and a couple of people on Nichole's list are known for *talking* about growth but I'm generally wary of people who are more known for *talking* than actual notable accomplishments in growing products. Ivan Kirigin (formerly on Dropbox's growth team, now running a company I invested in called YesGraph), Gustaf Alstromer (AirBnb growth team), Elliot Shmukler (helped LinkedIn grow from 20m to 200m members, now in-charge of growth at Wealthfront who has been absolutely killing it), Drew Dillon (an early PM at Yammer, now Head of Product at AnyPerks), are all active on Twitter. Actually Elliot isn't but you can still search quotes he's made about growth via Twitter using his name. If you have more specific questions, am happy to try and point you to the right resources.

Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is a huge part of their success. I'll explain. Uber isn't just a single startup, it's essentially dozens of startups rolled into one because every time they enter a new city they have to establish themselves from essentially nothing (except whatever brand equity has reached the city ahead of them). This means finding/training drivers, marketing to consumers, and building out local staff to manage operations for that city. This is where Ryan Graves comes in. He has a protocol of everything that must be done, and in what order, and by who, to ensure the best chance of success in a new city. So how has Uber grown so fast? Essentially, they figured out how to grow in one locale and were relentless about refining their launch process to recreate that initial success over and over in new cities. No plan works for every city, and they've had to adapt in many situations, but it is still a driving factor for their success.

The Systems Mindset would work for your personal life. Consider the following quotes from Sam Carpenter's book "Work the System" : "Unhappy people are not in control of their lives because they spend their days coping with the unintentional bad results of unmanaged systems. Happy people are in control of their lives, spending their days enjoying the intentional good results of managed systems." ..."each of us is a system of systems. But here’s the rub: some of them—each of which, always remember, can be visualized as a distinct entity—are headed in oblique directions, confusing our efforts to reach our conscious goals." So basically, we act as Project Engineers who constantly work to tweak and perfect the various systems that make up the various aspects of our lives. To move forward in an integrated manner rather than "firefighting" or constant crisis management. We start this by taking a stance "above and apart" from the issues so that the distance gives us the detachment to study the various systems that we are part of. Think about the 3 main documents that Sam Carpenter talked about in the book which he says is vital for business. These are :- 1. Strategic Objectives 2. Operating principles 3. Working procedures In your personal life, your strategic objectives would be your ultimate purpose or life mission. Operating principles would be the principles you use to make decisions and should be congruent with your strategic objectives. And working procedures would be how you do any specific "thing". For instance, if one of your strategic objectives is to live with integrity, your guiding principle for that would involve asking if a particular action is congruent with your sense of integrity. Then one of the working procedures for your relationships would deal with honest communication. Eg. in your "Late going home" procedure, you might have the following steps : 1. Call spouse 2. Inform true reason 3. Inform what time you can be expected back. "Inform true reason" would be congruent with your objective. You would communicate the true reason and not an excuse. The above is a rather simplistic example but this entire approach can be useful to all areas of our lives even if we don't create detailed working procedures as we would for businesses. This is how the Systems Mindset can be applied to our personal lives. It would help us identify our values and live more in line with them. And to live more effectively and efficiently too.