I'm looking to do a direct mail camping alongside a Facebook ad campaign. The direct mail camping allows me to direct specific homes and homeowners while the Facebook campaign allow for retargeting. Has anyone done anything like this before?
It sounds like you are considering using both direct mail and Facebook ads as part of a marketing campaign. Direct mail allows you to target specific homes and homeowners, while a Facebook ad campaign can be used for retargeting, which means showing ads to people who have already visited your website or taken some other action. Both of these can be effective tactics, but it's important to consider how they will work together as part of a cohesive campaign. Have you thought about how you will track the effectiveness of each tactic and how you will measure the overall success of the campaign? It can also be helpful to test a small scale campaign before investing a lot of resources, to see how well it performs.
