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MenuThere are several ways to get feedback on consumer-focused fintech product features, depending on your goals and the stage of development of your product. Some options include:
User testing: Conducting user testing allows you to observe real users interacting with your product and provides valuable insights into how people use it, what problems they encounter, and what features they find most useful. User testing can be done in-person or remotely.
Surveys: Surveys can be an effective way to gather feedback from a large number of people in a short period of time. They can be used to gather feedback on specific product features, or to gather more general feedback about the product as a whole. Surveys can be conducted online, via email, or over the phone.
Focus groups: Focus groups are a great way to gather qualitative feedback from a small group of users. They can be used to discuss specific product features and gather feedback on how they might be improved.
Online communities: Building an online community of beta users or potential customers, who are willing to test and provide feedback on your product, is a great way to get feedback early on. Platforms like Reddit, LinkedIn, and Facebook have active communities of fintech enthusiasts, who are more than willing to provide feedback on new products.
Industry events and conferences: Industry events and conferences are a great place to get feedback on fintech products. This can be a good way to get feedback from industry experts and potential customers, as well as to learn about new trends and best practices in the field.
It's important to keep in mind that feedback from different sources will have different value, for example, feedback from beta testers will be more valuable than feedback from people who only saw an ad, it's also important to be clear on what kind of feedback you're looking for and design your methods accordingly. Additionally, considering multiple feedback channels will allow you to get a more comprehensive and diverse feedback, which will give you a more accurate picture of how your product is perceived by your target audience.
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