This is a really great question! I have authored or co-authored numerous blogs, articles, recipes, website copy, and educational content. Whenever I begin a new writing project I always start off with what my objective or goal of the piece is. What are you looking to teach the reader by the end of your piece of writing? What messages are you trying to convey? These are some of the concepts I think about prior and during my writing process. I'd love to chat more in depth about my thought process when it comes to creating high quality optimized writing content!