Here are some general tips that can help promote any website:

1. Develop a well-planned marketing strategy - A good marketing strategy should include objectives, target market, target location/region, budget, and timeline. Once you have this information, it will be much easier to plan out your promotional efforts.

2. Create effective content - Content is king when it comes to marketing a website. The better your content is, the more people will likely read and share it. Make sure to write engaging and informative articles that are relevant to your target market.

3. utilize social media platforms - Social media is an extremely effective way to connect with potential customers and build brand awareness. Make sure to use all the major social media platforms - Facebook, Twitter, LinkedIn, Instagram - to their fullest potential!

4. PR/media relations - Keeping in mind your overall marketing objectives, you may also need to consider professional/media relations in order to get the most out of your promotional efforts. PR can help you raise awareness of your website in the media and can positively impact your website's SEO.

No matter what strategies you choose, remember to stay consistent and patient with your promotional efforts - it can take time for a website to really take off!