Question
Starting a B2B wholesale beauty supplies site - should I:
1. Have suppliers list their own items on my site (like amazon)
or
2. I list all the products and then I purchase directly from suppliers when I get an order?
Which would have better customer conversion?
Answer
Option 1 is possible if you have the traffic. Also, it is harder to market and difficult to build a brand cos your website would be a middleman rather than the identity your customers engage with.
As an MVP, I would definintely go with the second option. It is much simpler to test out, implement and test out. You'll be focusing your energy on customer rather that the tech itself.
