One example of an ecommerce/business niche that can be sold both as a product and a service or experience is the outdoor and camping industry. This industry offers a wide range of products such as camping gear, outdoor clothing, and accessories that customers can purchase online or in-store. Additionally, many companies in this industry also offer guided camping and outdoor experiences, as well as rental services for camping equipment. This allows customers to purchase the products they need for their outdoor adventure and also purchase a service or experience to enhance their outdoor excursion.