the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Restructuring: Launching a startup within an already established company . . .
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

The most critical item here is intellectual property. Who owns the idea? The company.

So you have a potential issue there. They are unlikely to want to give up any ownership share since they already own the idea.

Did you sign a non-compete agreement when you came aboard? How about the team members you're considering?

The fact of the matter is a spinoff will only happen if senior leadership at the company agrees it should.

Now, are you stuck? No. You can talk to whoever asked you to form the team, and sound them out about the idea. You can use the argument that you'll be creating massive value, and one of the ways to remunerate you for doing that is by giving you ownership shares.

You'll see pretty quickly what their attitude is regarding the idea.

Note that there may be consequences to "tipping your hand early".

As another possibility, if you did not sign a non-compete clause, you have the option of forming a competing company. You can get paid to learn, developing the original idea with your current employer. Then, with the experience of having lead the creation of the idea and knowledge of what to do, you can take that track record to investors. You may even be able to bring some members of the team along.

I leave it to you to decide how ethical that approach is.

In my opinion, without knowing your boss or the people above them, it is difficult to see an easy path to a spinoff. There is too much for them to lose by giving up ownership. They can simply hire a manager, especially after you've done the hard startup work.

If you had an owner like Felix Dennis, I can imagine him setting you up with an ownership stake, fuel for the fire, and shouting an encouraging, "Go!" But people like him are rare.

So don't put the cart before the horse and come up with intricate plans for dividing up the spoils. You have a big sales job to do first. If you want to discuss that, I'm available.

Talk to Jason Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.