I believe there is both in Facebook and Twitter, but you know there are several changes made in both from the time of their creation. With detailed targeting options for this huge pool of users, Facebook is a great platform to get started with social media advertising. With ads, you can direct users to your Facebook Page or your website. This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook’s internal data shows that a series of photo-only ads can drive more unique traffic than other types of ad formats. In addition to a photo, Facebook photo ads include 90 characters of text plus a 25-character headline. You can create your photo ad in Facebook Business Manager, or simply promote a post with an image from your Facebook Page. Facebook video ad options range from short, looping video clips that auto play in users’ feeds, to original 241-minute promoted videos for the desktop. You can also develop video ads that play within other videos, or even share 360-degree videos. With so many options, it is critical to have solid goals and understand who your target market is and where your video will reach them. With Twitter Promote, the Twitter algorithm automatically promotes Tweets to your specified audience. It promotes your first 10 daily organic Tweets that pass the Twitter quality filter. With Twitter ad campaigns, you first choose a business objective that aligns with your business goals. You can select existing organic Tweets to promote or create Tweets specifically as ads.
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