I would suggest you take one of your competitors and do a gap analysis between what they offer and what you offer in terms of Value, not necessarily price. What can you offer they don't or how can you do it better? Are facilities a factor in the client perception of quality and value? Do you have the network of satisfied clients to mine new clients?

A good PR firm will go down this path and charge you a lot of money in the process, so why not try to do it yourself first.

This is a hard task because you must be honest in your appraisal of yourself, your services and current client base but it can have a great payoff.

Thanks,
Ron