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Public relations: My goal is to command the highest rate of any personal trainer in NYC ($300 + per session). Should I enlist a PR firm/agency?
VS
VS
Victor Sirgado, CEO & President at Paramount/MD answered:

1. Create a stellar website, much like your competitors have
2. Set up photo shoot (branding and imagery) are extremely important.
3. Identify SEO and SEM strategy
4. Develop relevant content for online marketing
5. Touch base with me

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