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MenuHow to leverage corporate law firm's (their attorney) trust and already well established relationship with public corporation to get attention?
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Dear Writer,
thanks so much for taking the time to write this. To answer this a) I need the background on what you are trying to sell, e.g., are you a law firm and b) what your ultimate objectives are - eg., you write getting attention, what I mean with is it important to have this type of client or do just do this to get some branding. Since I don't have this I'll do my best and give the following tips:
- Network using LinkedIn, many times positive experience can be done using these platforms
- if it is generally a sales exercise, and you werent successful experiment with lead agencies that give you qualified leads
- if it is important for you to leverage their specific brand, offer a smaller free service package in return for using their logo or if you can afford give them your full service for free - and important for professionality reasons it should still be optional for them to give you the reference, so find someone who is willing to but offer it optionally
- work heavily with testimonials and give referees they can call from other client segments than you have
Of course I can tailor my advice much better to your situation in a call. I would be delighted to help.
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