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How to leverage corporate law firm's (their attorney) trust and already well established relationship with public corporation to get attention?

Hi, Whichever department of publicly traded companies I try to get in touch with, I always end up being declined. Sometimes they state the reason why. Sometimes not. The most success I had so far is only getting the permission to send email to Corporate Communication departments and I trust them that they really forward my email message to the wanted department or even board member. However, it always ends up that I'm declined. Sometimes stating the reason why, which is extremely complex to bypass and light years away from regular sales objections (I'm not selling anything!), sometimes they just decline without giving the reason. Sometimes they never respond. Even if I try to get in touch with someone from wanted department on my own using…

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Charlotte Von, Empathic, ex-McKinsey mentor who helps you excel answered:

Dear Writer,
thanks so much for taking the time to write this. To answer this a) I need the background on what you are trying to sell, e.g., are you a law firm and b) what your ultimate objectives are - eg., you write getting attention, what I mean with is it important to have this type of client or do just do this to get some branding. Since I don't have this I'll do my best and give the following tips:
- Network using LinkedIn, many times positive experience can be done using these platforms
- if it is generally a sales exercise, and you werent successful experiment with lead agencies that give you qualified leads
- if it is important for you to leverage their specific brand, offer a smaller free service package in return for using their logo or if you can afford give them your full service for free - and important for professionality reasons it should still be optional for them to give you the reference, so find someone who is willing to but offer it optionally
- work heavily with testimonials and give referees they can call from other client segments than you have

Of course I can tailor my advice much better to your situation in a call. I would be delighted to help.