Hi i am working on a idea to connect learners of any age with industry experts. A customised MVP is in development. I have to hire the full team from designer to developer for the project and almost reached the limit of budget. I am sole founder and financed project through saving and some loan from friends. I am looking ways to market product in cost effective way and get traction to prove idea. what can be the marketing strategy for me ? How to plan marketing with limited budget? How to prepare marketing plan when i cant spend much on advertisement. Please mentor me.
I would offer your service/platform to student bodies (student council) at universities and high-schools. I assume (but you would need to check) that they are your target audience and by onboarding one university, you would potentially get hundreds/thousands of clients (the students).
I am a mentor on Startups.com, a lecturer, and a startup lawyer. I've successfully helped over 400 entrepreneurs, startups and businesses and I would be happy to help you. After scheduling a call, please send me some background information and the 2 main questions you want answered so that I can prepare in advance (to give you maximum value for your money). My reviews: https://clarity.fm/assafben-david
You seem to have already made significant progress. How far are you in the MVP development?
Prior to coding an MVP, have you delivered the service to some first users using Wizard of Oz or concierge solution?
Having some first users, feedbacks and reviews would be great for any marketing plan.
To be cost effective you need to be razor sharp on your ideal target audience and then use look-alike targeting on social media.
You can also go the route of content creation on LinkedIn or other professional forums / communities, as your tool seems to be aimed at professionals.
Hope this helps, happy to discuss further