Question
Hey brilliant SEO consultants!
I'm starting an new open-source, Wikipedia style (editable) entrepreneurship course. All content will be open (not gated like other courses). All content will be long form articles with OC illustrations.
Landing page @ https://valueheads.org, we're pre-launching next week.
=> My question is: What is the best approach to use the course content as an SEO win?
The problem is: SEO ranking requires comprehensive coverage of one topic on a single page vs. a good course needs to be *concise* and only teach what's needed at a certain stage. (correct me if I'm wrong about that with the new MUM algorithm)
The current line of thinking is using "a hybrid approach": The course pages (concise content) will be the Auxiliary articles, built around more comprehensive Pillar articles that are SEO targeted. Duplicate/thin content can be "noindex".
Is there a better way to do this? If you think so, please let me know and let's get on a call.
Cheers,
Amer :)
Answer
Hi Amer, Pillar articles + concise course pages are a good method. However, the concise pages can also support your effort. They are the pages that can get the most juice for very specific keywords that umbrella under the top level keywords on your pillar pages. So on those 'concise' pages, you can go into deeper details about some of the underlying theory and interest points related to the video for viewers who want more on htat topic before moving on, and turn that into your primary page for that video's narrow topic. From the videos, you can interlink to each other in the deep content, and up to the pillar pages. I assume you're in good shape since it's been a while since you originally asked this, but I wanted to ensure you received an answer from someone. Hit me up if you have questions.
