It really depends on the niche of your business. The more you can niche down the better because it will save more money for marketing and getting leads. Once you have defined your niche, you then need to come up with your Unique Selling Proposition (USP) which will distinguish you from your competition. Once you have both your niche and USP down then you can start with marketing efforts to get leads. If you are focusing on business-to-business types of leads, I strongly recommend LinkedIn. If you don't have much of a marketing budget to spend on paid advertisement, LinkedIn allows you to make many connections and join groups whereby you can promote your business. Though of course, if you can afford it, paid advertisement is very effective, especially if you have some type of sales funnel already built.

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