I started a branding / graphic design business, but it is takings it’s time to pick up, and I am still funding it, but all the while requests for domain registration and hosting has been accompanying branding requests. I am thinking of adding a hosting platform, but strongly need a business strategy, marketing and other guidance, as I would like to hit the ground running with that. What is/are the strategies for such a business? Who can I talk to?
Start out by tracking metrics and customer behaviors. Use these metrics to produce automatic campaigns that will lead more clients in your direction.
Spend your time on good copywriting that tells your prospects exactly why to buy.
Use Facebook Ads to send you leads that are interested in your business.
Tweak and improve your copy, your funnel design, your ads until your client acquisition cost is cheaper than your ad spend (profitable ads).
The goal is to make $5-$10 dollars for ever $1 invested in marketing. That's a 5 to 10 x return... meaning five times your investment or ten times your investment (in your pocket). Too much lower than 5x and you won't be profitable.
You'll need the profit to reinvest in your ad spend. That's how you can grow your business faster (send more traffic to your funnel, convert more leads (get emails), reach profitability faster by growing your email subscribers faster).
After you have built up your email list, you can remarket to them, educate them, sell new products and services.
And just like with music... no matter how much an artist or band sucks... they always have some listeners and fans. So even if you're not good at marketing yet, you'll still make some sales (as long as your email list is big enough and it's targeted).
Book a free consultation if you have more questions. I'm available for calls between 2PM and 5PM M-F.
https://clarity.fm/sshaw/free-consultation
