Question
I have a skincare brand of organic, natural, vegan, and cruelty-free products. I have 3 products so far and formulas for the rest of the line but it has been very difficult to get sales and I am thinking of selling the inventory that I have (2,500 bottles of each one of my three products), and then analyze how to relaunch the brand. But first, I need to monetize and the only way to do this is by selling my inventory. Should I find a distributor and if so, where do I find a good one?
Answer
Consider working with social media influencers (either YouTube or Instagram) to get your product out there. Assuming you have a website setup and can sell product directly, micro influencers are are great way to spread awareness and drive people to your website.