We are a fast-growing B2C startup (think 1 million+ new users every month) and rely on external funding. We currently use one of the tools mentioned in the q and are worried about escalating costs.
Digital marketing agency owner here, nice to meet ya and great question!
It's always good to search online for Mixpanel alternatives or Amplitude alternatives, you can also search for competitors. This is a great way to find new tools and see honest reviews to determine which tool will be the best choice.
Compare a few different sources as it is not uncommon for there to be blogs or articles that are paid pieces and not unbiased sources.
If you need further help don't hesitate to reach out 😊