"B2C Marketing" refers to marketing to the end of the production chain - the consumer. It is one of the two major types of marketing, the other being B2B, or Business to Business. B2C marketing is unique in that it is 'the end of the road' and there are no further sales or changes to the product after this point. The whole marketing and production process is based around the final sale - that is, the B2C transaction.
There are typically several B2B interactions that occur during the production process, however there is only one B2C transaction. By the time you're ready to market to consumers, the product or service will already be complete and perfected. It will have already been tested, priced, researched and refined by this point. The items you see on a shelf at a store, or on TV commercials, are being marketed to consumers in a B2C fashion. They are not intended for resale, wholesale or businesses; they are intended for everyday households and consumers to purchase and use themselves. Perhaps the biggest thing to consider is where the product is going next. B2C marketing is the last stop.
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