B2C marketing means "Business to Consumer". This is a mode of business where we direct target the consumer of product or services we offer, e.g. FMCG products, Garments and apparels, Fashion and style products, Mobile phone networks etc.

In B2C marketing we actually target the mass or a single or multiple segment of masses; so if we speak about the conventional ways of marketing then yes we need money but as we all know this new era belongs to the digital game so go for the digital marketing which is a cheaper and more effective and result oriented mode of marketing.

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