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MenuThe traction section needs to show your business' growth (in sales, users, subscribers...) on a monthly and/or yearly basis. You can take numbers from other similar industries or competitors and use those to project your specific business numbers in a fairly accurate way. For example, e-commerce websites usually (depends on the field/products) has a conversion rate of 1%-2%. If you know how many people will be visiting your website each month (based on marketing budget for example), you can tell how many of them will become buyers/subscribers.
The above is a general description - but it depends on your specific business. Also, if you are creating a startup (not a regular brick and mortar store), then DONT do a business plan, rather create a BMC (Business Model Canvas).
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