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MenuIs it advisable to start this B2C business if you don't have big money for marketing and ads?
I want to start a marketplace for nail artists to upload their designs which can be purchased by anyone and 3D printed at the nearest facility and sent to them. Is this idea feasible?
Answers
Yes dear you can initiate this venture without a big marketing and advertisement budget. This era is of digital marketing and DM is much cheaper and result oriented as compare to conventional marketing; you can hit you target market through social media channels and can drive these people to do online or offline shopping of whatever you offer. Lets start this now, don't wait, otherwise someone can steal your idea.
You can call me for follow up questions.
Regards,
Faisal Ahmed
Yes, this is a great idea. You don’t need to have money in order to start a business but you need to spend the time to grow your business. Instagram and tiktok are some great places to get your brand out there so you can gain new signups.
I would say this is an ideal is a good start with passion.
However, it doesn't mean it is a good idea.
What triggers you to kicks start doesn't mean you will end up doing the same.
Why do people buy from you? Only if your products solve their problems. Do you think nail designs worth or nail 3D printed is what the customers are buying or buying both?
Selling nail designs can be a tricky one - you are selling designs or selling intellectual properties? The designs can be stolen, while intellectual properties will be harder. So how to build and test the intellectual properties (which can be visible and invisible types)?
Next, how can you ensure the fulfilment of the order? Shouldn't you need to test the process flows and decide on who to partner with to cover the gaps you lack?
The list goes on ... what I like to highlight here is to test an idea, you need to cover the testing holistically so as to ensure your next move from Startup to increase $ and time to grow a business is a smooth sail.
Concept/ idea (make sure you cover all the above) => try evidence-based testing, logic test, stress test, and survey.
This is a good idea, you can definitely start without having to spend so much money on marketing. You have social media which are all free to promote and also there are many other ways to promote for free and also for a cheap price. All you need is a good marketing plan. For further explanation regarding this topic, feel free to ask me any question. use https://clarity.fm/asmahuss/parallel395 link for a free call.
Sorry to break the dream, but creating a marketplace from scratch is expensive, simply because 1. you have to create awareness and design an offering matching 2 different users (vs. one for an e-commerce platform for example) and 2. you can start with only a couple of users, you need to reach a certain scale to see a marketplace alive.
Also, testing the idea (and most probably iterate it) is going to cost some money and/or time.
You do not need a huge amount of money for marketing or generating ads. There’s a bunch of tools you can use that would give you the same results you desire. What you need is to nail your marketing strategy and understand your consumers well on the platforms you will be using for your marketing.
Feel free to call if you have any further questions. I can teach you the different ways you can market while working within your budget or even less!
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How do you get traction for a B2C app? More importantly, how does a Free B2C app make any money?
B2C apps typically use a freemium model to make money off of in-app purchases and ad revenue. You could also make a paid monthly subscription model work in several categories, such as Newsstand. The challenge is finding the balance between giving enough functionality away for free so that your app can attract and retain users. Only if user retention is high does your app stand to monetize well over time. A word of caution though related to free-to-play apps: http://m.ign.com/articles/2014/04/10/two-thirds-of-mobile-free-to-play-gamers-quit-after-24-hours. Basically, the only safe bet in mobile development in particular (and business in general) is to create something beautiful, unique, and entertaining (or helpful), and then to market, market, market it and build a tribe of fans. Hope this helps, AustinAC
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What are some ways to build a large waitlist on a landing page for a new B2C app?
Hi, If you are asking how to do it technically then you can use any of the web page development services (e.g. Wix) and add a form that is linked to a list service (e.g. MailChimp). If you are asking how to attract potential customers and persuade them to submit the form then there are a number of things to try. To attract them, you can use paid ads or organic (e.g. Facebook/YouTube/Instagram text/video posts given that this is B2C). The ads/posts must address users' pain/need/desire and show that you will solve this. Ideally, offer some value (useful insight etc.) in the ad/post to show you really can solve it. To persuade them to sign up, again, the page should remind them of the pain/need/desire and how you can solve and ideally offer immediate value (e.g. white paper) when they register (as well as future promise of an app they might have to pay for). Also, if you can think of a way of giving additional value for referrals that will help. Kind regards StuartSP
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What Is B2C Marketing
B2C marketing means "Business to Consumer". This is a mode of business where we direct target the consumer of product or services we offer, e.g. FMCG products, Garments and apparels, Fashion and style products, Mobile phone networks etc. In B2C marketing we actually target the mass or a single or multiple segment of masses; so if we speak about the conventional ways of marketing then yes we need money but as we all know this new era belongs to the digital game so go for the digital marketing which is a cheaper and more effective and result oriented mode of marketing. You can call me for further questions.FA
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