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MenuIs it advisable to start this B2C business if you don't have big money for marketing and ads?
I want to start a marketplace for nail artists to upload their designs which can be purchased by anyone and 3D printed at the nearest facility and sent to them. Is this idea feasible?
Answers
Yes dear you can initiate this venture without a big marketing and advertisement budget. This era is of digital marketing and DM is much cheaper and result oriented as compare to conventional marketing; you can hit you target market through social media channels and can drive these people to do online or offline shopping of whatever you offer. Lets start this now, don't wait, otherwise someone can steal your idea.
You can call me for follow up questions.
Regards,
Faisal Ahmed
Yes, this is a great idea. You don’t need to have money in order to start a business but you need to spend the time to grow your business. Instagram and tiktok are some great places to get your brand out there so you can gain new signups.
I would say this is an ideal is a good start with passion.
However, it doesn't mean it is a good idea.
What triggers you to kicks start doesn't mean you will end up doing the same.
Why do people buy from you? Only if your products solve their problems. Do you think nail designs worth or nail 3D printed is what the customers are buying or buying both?
Selling nail designs can be a tricky one - you are selling designs or selling intellectual properties? The designs can be stolen, while intellectual properties will be harder. So how to build and test the intellectual properties (which can be visible and invisible types)?
Next, how can you ensure the fulfilment of the order? Shouldn't you need to test the process flows and decide on who to partner with to cover the gaps you lack?
The list goes on ... what I like to highlight here is to test an idea, you need to cover the testing holistically so as to ensure your next move from Startup to increase $ and time to grow a business is a smooth sail.
Concept/ idea (make sure you cover all the above) => try evidence-based testing, logic test, stress test, and survey.
This is a good idea, you can definitely start without having to spend so much money on marketing. You have social media which are all free to promote and also there are many other ways to promote for free and also for a cheap price. All you need is a good marketing plan. For further explanation regarding this topic, feel free to ask me any question. use https://clarity.fm/asmahuss/parallel395 link for a free call.
Sorry to break the dream, but creating a marketplace from scratch is expensive, simply because 1. you have to create awareness and design an offering matching 2 different users (vs. one for an e-commerce platform for example) and 2. you can start with only a couple of users, you need to reach a certain scale to see a marketplace alive.
Also, testing the idea (and most probably iterate it) is going to cost some money and/or time.
You do not need a huge amount of money for marketing or generating ads. There’s a bunch of tools you can use that would give you the same results you desire. What you need is to nail your marketing strategy and understand your consumers well on the platforms you will be using for your marketing.
Feel free to call if you have any further questions. I can teach you the different ways you can market while working within your budget or even less!
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I believe that you can better learn from a real world example, this link will help you in that and you will surely gain valuable insights: https://www.investopedia.com/articles/investing/103015/how-does-paribus-work-and-make-money.asp Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonathJB
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B2C online entrepreneurs, "How did you get your first 100 paying customers? "
I don't know about 100, but my very first three clients came through thought leadership articles. I believe that referrals and SEO kicked in after that for a good mix of sources.DL
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How will this idea generate revenue?
I think you'd have a good market if you started with hotels like Ace, etc. who want to be trendy and using local consumer brands. There are probably several ways to monetize this. 1) Work with the hospitality companies to curate the brands that they want to represent their company. You can charge as a service provider for this. 2) Work with the consumer brands and push the products on hospitality spaces. You can charge as a marketing agency. 3) Both options above also leave room for you to monetize as an affiliate (take kick-backs for sales generated by your service). I think it was Ace that was also selling the products that they were using to guests. (ex. if you liked the soap, towels, robe, etc. you could buy them through the hotel.) You can an affiliate kick-back (probably shared with the hotel in this case) for every sale. These are just a few thoughts, but there are a ton of possibilities and I'd have to know more details about what you are thinking to advise better. Good Luck!JC
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What Is B2C Marketing
B2C marketing means "Business to Consumer". This is a mode of business where we direct target the consumer of product or services we offer, e.g. FMCG products, Garments and apparels, Fashion and style products, Mobile phone networks etc. In B2C marketing we actually target the mass or a single or multiple segment of masses; so if we speak about the conventional ways of marketing then yes we need money but as we all know this new era belongs to the digital game so go for the digital marketing which is a cheaper and more effective and result oriented mode of marketing. You can call me for further questions.FA
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How can I avoid intellectual theft when discussing the product that I want manufactured with potential designers and fabricators?
That's a common fear, but you are better off putting that aside and just going for it. Instead of worrying about someone taking your idea, have any manufacturer, pattern maker, etc sign an NDA, and move forward with your idea. And most importantly, work with people you can trust. Even if your idea is revolutionary (and I'm sure it's excellent), the people you talk to are most likely busy enough with their own endeavors to copy someone else's project. Not to mention they aren't going to be as passionate about it as you are. I'm happy to help if you need advice or a contract. Good luck and take action!JK
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