You have an interesting product and you can definitely achieve 1,500 sign ups with no money.

The keys to a good campaign are:

1. Leveraging your network and contacts - use your direct contact and expand your network to engage influencers in supporting your campaign
2. Using the ripple effects of your network, social media, articles, PR and videos
3. Having a great story to tell - if people can tell your story with as much passion as you can, they will do your promotion
4. Preparation and persistence - you need to do all your research and homework before the campaign start. You also need to set 100% of your time towards making the campaign a success.

One of my clients had 4,700,000 views on her TED talk after only a 2h coaching session: http://www.ted.com/talks/esther_perel_the_secret_to_desire_in_a_long_term_relationship

As a result she got a 2 page spread in the Wall Street Journal AND was invited on the Colbert Report!!

Get in touch to talk about the practicalities for Kolos Wheel and how you can raise $75,000 from the launch campaign!!