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Graphic Design: Is it worthwhile to download graphic design software to design poster templates?
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Manuj Aggarwal, Delivering traction, productivity & sustainability answered:

Start with a market survey
Make visual choices to key design and marketing elements
Play around with variations
One of the most effective tools you can use for branding your business is through a logo, brochure, website, etc...
Try using Canva or Pic Monkey to create your own fancy marketing materials

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