You have to start building you conscientious, “how i can improve others ppl work?”. U have a great experience in design field which can give you many answers. My suggestion is that you should find answers on a few most common problems that you’ve experienced. From there ideas will just start flooding your mind. The market is overwhelmed with the copy/past stuff. You can also research that and try to eliminate same ideas. Find something unique, and u’ll find your light.
Answer by Vukasin Colic Head of Creative @ https://www.mysticsense.com/